Rusty brick is what he is called as. But this brick has been a foundation stone for many success stories of companies in increasing the profits. Rusty Brick Inc, a New York based web application development business helping companies decrease costs and increase sales. RustyBrick include a lot of services ranging from Web page design, Web development, to e-commerce and ultimately search engine optimization techniques. He is associated in a lot of Web seminars including Pubcon, Search Engine Strategies etc. he has been actively involved in many web forums like Search Engine Watch, cre8asite etc. he also work with Danny Sullivan at Search engine land as the news editor.

He is been gifted with his constant and prominent thirst for the web technologies besides being the editor and writer for Search Engine Roundtable blog and serving as moderator for many forums as told already. Search Marketing conferences are his area of interests and he doesn't fail to inspire people with his seminars relating. He is a vibrant personality who is experienced in what ever he becomes interested in. a radio Jockey hosting "The Pulse" radio show at WebmasterRadio.FM, he puts all his soul into the search world. Cartoon barry is his blog and the name will show how good this guy is to be with. Barry Schwartz has been involved in many SEO techniques and he continues to inspire.